top of page

Hello,
It's Magi!

Magi_Linkedin_WEB.png

Profile

Brand & Campaign Designer specializing in retail, brand & digital experiences. High-performing, conversion-driven approach to creating on-brand campaigns and campaign systems. Skilled at building on-brand systems and campaign assets across email, social, site, and in-store.


Expert in design, typography, layout & production. Fluent in Adobe Creative Cloud, trend-aware

and detail-driven from concept to final production.

Experience

Brand Designer  ·  Cole Haan
Nov 2024 – Sep 2025  ·  Hybrid, NY                                                    

  • Owned all in-store and digital campaign assets, brief to published, across Japan, China, and
    North America. Drove a 20% lift in conversion rates.

  • Built scalable toolkits for global teams enabling fast localization without losing visual consistency.

  • Produced motion graphics and animations for newsletters and social using Figma and
    After Effects, iterated on A/B and performance data.

​
Graphic Designer  ·  Neiman Marcus Group
Jul 2024 – Nov 2024  ·  Part-Time Remote, TX

  • Designed high-impact creative for the holiday campaign across print and digital, polished,
    on-brand, on deadline.

​​​
Graphic Designer  ·  Lane Bryant, Cacique
Nov 2023 – Nov 2024  ·  Remote, OH

  • Partnered with Meta to test and optimize paid social ad creative, iterating on performancedata in real time.

  • Redesigned campaign layout toolkit for omnichannel rollout, resulting in a 35% lift
    in customer engagement.

  • Shipped full-funnel assets and motion graphics fast, translating rough briefs  into
    production-ready work across Figma and Adobe.

​
Digital Designer  ·  Stuart Weitzman
Aug 2022 – Nov 2023  ·  Hybrid, NY

  • Shipped seasonal assets for e-commerce, email, and social, brief to live, fast.

  • Adapted layouts across paid and owned channels under tight timelines.

  • Maintained visual consistency across a cohesive global brand campaign rollout.

​​​​
Jr. Digital Designer  ·  Sircles Digital Marketing Agency
Jun 2021 – Aug 2022  ·  Hybrid  ·  Vichy Laboratoires, L'Oréal Paris

  • Designed and delivered campaign assets across social, digital, print, and events
    for major beauty brands.

  • Collaborated across design, copy, and art teams on seasonal campaigns and product launches.

  • Assisted in studio photoshoots and provided live coverage for on-groundcorporate events.

​​​​
Jr. Digital Designer  ·  Sircles Digital Marketing Agency
Feb 2021 – May 2021  ·  Hybrid  ·  Vichy Laboratoires, L'Oréal Paris

  • Designed weekly social content calendars and contributed assets across social,
    branding, and print.

  • Participated in studio photoshoots and creative brainstorms.

Education

​​Bachelors of Fine Arts (B.F.A)
Graphic Design & Communication Design
New York City College of Technology, CUNY 2018 - 2022
Magna Cum Laude · GPA 3.6

Dean's List (5×) · Top 10% NSCS

​*Members only selected among the top 10% of the nation’s most capable first-and-second year academic achievers.

Tools & Skills

Design & Build

Figma | Adobe CC — Photoshop, Illustrator, InDesign, After Effects, Premiere | Canva
 

Visual Design

Brand Identity & Art Direction | Campaign Design | Motion Design | Paid Ad Creative |  Templates |  Layout | Typography | Conversion-Focused Design | Scalable Design Systems | Social Content (X, Meta, LinkedIn, IG, TikTok)
 

Paid & Analytics

Meta Ads | Google Ads | LinkedIn | Meta Business Suite | Google Analytics
 

AI & Emerging

Claude | Firefly, Runway | Midjourney, ChatGPT | Uizard | Nanobana


Project Managment
Screendragon | Monday | Wrike | Miro | Cascade | Notion | Slack | Basecamp | Airtable 

CMS & Analytics:
Wix, Mailchimp, Meta Business Suite, Google Analytics

Lauren Cash | Editorial Director
@COLE HAAN

"Creative, thoughtful and has a keen eye for aesthetics and functionality. Magi is the type of designer who makes every project better

and is truly a joy to work with.

She is consistently collaborative and communicative—I'd jump at the chance
to work with her again."

Brandon Miller | Senior Director
@COLE HAAN

“Magi has a wonderfully positive approach to her work as a talented creative. She takes feedback well and always strives to deliver excellence. She is thoughtful, patient and always willing to learn and grow. She would be a shining light to any team in need of design talent.."

Janna Whaling | Creative Manager @NEIMAN MARCUS GROUP

“Magi is very talented and extremely professional. She helped us with various projects, both large and small. I highly recommend Magi for beautiful,
creative design!”

bottom of page